Commercial photography is a category of photography that is really close to life and towards the public.
In the field of commercial photography, equipment plays a significant role. For practitioners of e-commerce photography, good equipment can increase the unit price of customers. If you are shooting in batches, the durability of the equipment is very high, and good equipment will not let you drop the chain at a critical moment. And if you are doing a video production hong kong, then excellent picture quality and excellent stability are even more essential. First of all, the channel of image delivery determines that your camera must have very high image quality performance, as well as excellent focusing performance and control stability. After all, if the studio is shut down due to equipment failure, the loss is immeasurable. Commercial photographers have to consider traditional medium format digital backs if they want to use a high-quality camera. However, the price of digital back is very high on the one hand, and on the other hand, the stability and focus are not very good.
The Gap Between Commercial Photographers
Usually the bottleneck of professional photographers is how to improve their shooting skills. Because a professional photographer’s time means his “production capacity”, either increase the unit price or extend the working hours. Their pain point is how to make the original film better by lighting and using the perspective of the lens in the early shooting. In the actual work situation of commercial photographers, people from advertising companies and brands are often present at the shooting site, and they will need to sign and confirm the original film in Raw format, so the importance of the original film is unquestionable.
In any field of photography, light and shadow are the most important components. In commercial photography, the advertising company or creative department will send the shooting requirements to the photographer before shooting. All the photographer has to do is to use lights and cameras to realize it. One of the most important criteria for judging the corporate video hong kong skill level of a commercial photographer is lighting skills. Good lighting is a necessary prerequisite to get the best picture and picture quality.
For photographers, continuous learning and continuous learning is an essential process. : photos, paintings, three-dimensional or creative vision, etc. In addition, we must also strive to be able to think and serve from the perspective of Party A. When we can better solve the pain points of Party A, we will be one step closer to success.
Commercial photography is a service industry.
In my opinion, it should be the most basic thing for a commercial photographer to be able to take good photos. For commercial photographers, the shoot itself should be as simple as drinking water. The gap between commercial photographers should be outside of photography. For example: how to provide butler-style service to customers? How to serve Party A’s Party A well? How to expand and dig deep into the existing needs of Party A? How to further improve customer experience and Party A’s stickiness? At the same time, we need to gain insight into the changes of the times and grasp the visual consumption habits of young people. In addition, we must handle the relationship between fans and brands, and develop in a healthy and win-win direction.
